{"id":9635,"date":"2019-04-08T16:30:57","date_gmt":"2019-04-08T08:30:57","guid":{"rendered":"https:\/\/newsroom.loadup.com.ph\/?p=9635"},"modified":"2025-01-16T07:36:38","modified_gmt":"2025-01-16T07:36:38","slug":"why-mobile-prepaid-credits-still-matter-to-millennials","status":"publish","type":"post","link":"https:\/\/newsroom.loadup.com.ph\/?p=9635","title":{"rendered":"Why Mobile Prepaid Credits Still Matter to Millennials"},"content":{"rendered":"\n<p>Considering the stereotypes and common characteristics attributed to millennials, it\u2019s easy to assume that their preferred channel of communication would be online. You\u2019d think that these internet-obsessed and tech-addled generation would prefer a postpaid account, where they can take advantage of bundled offers with mobile data and the latest smartphone in the market. <\/p>\n\n\n\n<p>Filipino millennials are a bit different. <\/p>\n\n\n\n<p>Here\u2019s why mobile prepaid credits still matter to millennials and why this matters to you as a business: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Freedom <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/newsroom.loadup.com.ph\/wp-content\/uploads\/2019\/04\/girl_looking-at-mobile-phone-1024x685.jpg\" alt=\"\" class=\"wp-image-9636\" width=\"512\" height=\"343\"\/><\/figure><\/div>\n\n\n\n<p>Millennials are marked by their need for mobility \u2013 they prefer telecommuting to ensure work-life balance, wouldn\u2019t mind cheap hotels so they can travel, and love using mobile apps for everything. <\/p>\n\n\n\n<p>Prepaid mobile subscription doesn\u2019t come with a contract and they don\u2019t have lock-in period. It\u2019s no wonder that <a href=\"https:\/\/www.rappler.com\/brandrap\/profile-internet-users-ph\">95% of millennials are on a prepaid mobile subscription<\/a>. <\/p>\n\n\n\n<p>It\u2019s important for businesses to have an omnichannel approach. Apart from social media, don\u2019t discount SMS campaigns to reach your target audience. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Fast, convenient and direct <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/newsroom.loadup.com.ph\/wp-content\/uploads\/2019\/04\/customers_cafe-1024x683.jpg\" alt=\"\" class=\"wp-image-9637\" width=\"512\" height=\"342\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/larryalton\/2017\/05\/11\/how-do-millennials-prefer-to-communicate\/#5c11bc606d6f\">Millennials prefer text messages<\/a>. SMS can be read and exchanged anytime. They can take their time to compose thought out messages. It\u2019s fast and direct. <\/p>\n\n\n\n<p>If you want to instantly reach a workforce that likes to be on the move sending bulk SMS can instantly coordinate employees with a single text. Eighty-two percent of text messages are read within 5 minutes. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s Practical <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/newsroom.loadup.com.ph\/wp-content\/uploads\/2019\/04\/girlsshopping_escalators-1024x685.jpg\" alt=\"\" class=\"wp-image-9638\" width=\"512\" height=\"343\"\/><\/figure><\/div>\n\n\n\n<p>Despite all the things that smartphones can do now, sending a text message is a native feature of any phone. You don\u2019t even need a high-end smartphone for SMS. If you\u2019re smart, <a href=\"https:\/\/www.reddit.com\/r\/Philippines\/comments\/38gpi0\/postpaid_vs_prepaid\/\">prepaid is more economical<\/a> in the long run. <\/p>\n\n\n\n<p>You only spend on what you consume. Subscribers can avail of prepaid mobile data and save themselves from unexpected fees at the end of the month. <\/p>\n\n\n\n<p>If you need enterprise mobility but you\u2019re on a budget, you can use a mobile loading platform and disburse bulk prepaid credits to your employees. Millennials are more discerning about their choices, giving them something that they can actually use, is a practical incentive. <br><br><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a business you\u2019re definitely going to have a millennial employee and target audience \u2013 they take up more than half of the workforce in the Philippines and the country\u2019s <a href=\"https:\/\/www.huffpost.com\/entry\/asian-millennials-the-new_b_12937942\">biggest spenders<\/a>. It\u2019s very important to consider how they want to communicate.<\/p>\n\n\n\n<p><strong>Have your own mobile loading tool and empower your mobile workforce and instantly connect with your target audience. No installation required.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/www.loadup.com.ph\/login#signup\">Create your Free Account<\/a><\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennials prefer text messages and a prepaid mobile description despite being labeled as an internet-obsessed generation. <\/p>\n","protected":false},"author":1,"featured_media":10059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[51],"class_list":["post-9635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-news-and-trends","tag-thought-leadership"],"_links":{"self":[{"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/posts\/9635"}],"collection":[{"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9635"}],"version-history":[{"count":1,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/posts\/9635\/revisions"}],"predecessor-version":[{"id":10060,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/posts\/9635\/revisions\/10060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=\/wp\/v2\/media\/10059"}],"wp:attachment":[{"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroom.loadup.com.ph\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}