Considering the stereotypes and common characteristics attributed to millennials, it’s easy to assume that their preferred channel of communication would be online. You’d think that these internet-obsessed and tech-addled generation would prefer a postpaid account, where they can take advantage of bundled offers with mobile data and the latest smartphone in the market.
Filipino millennials are a bit different.
Here’s why mobile prepaid credits still matter to millennials and why this matters to you as a business:
Freedom
Millennials are marked by their need for mobility – they prefer telecommuting to ensure work-life balance, wouldn’t mind cheap hotels so they can travel, and love using mobile apps for everything.
Prepaid mobile subscription doesn’t come with a contract and they don’t have lock-in period. It’s no wonder that 95% of millennials are on a prepaid mobile subscription.
It’s important for businesses to have an omnichannel approach. Apart from social media, don’t discount SMS campaigns to reach your target audience.
Fast, convenient and direct
Millennials prefer text messages. SMS can be read and exchanged anytime. They can take their time to compose thought out messages. It’s fast and direct.
If you want to instantly reach a workforce that likes to be on the move sending bulk SMS can instantly coordinate employees with a single text. Eighty-two percent of text messages are read within 5 minutes.
It’s Practical
Despite all the things that smartphones can do now, sending a text message is a native feature of any phone. You don’t even need a high-end smartphone for SMS. If you’re smart, prepaid is more economical in the long run.
You only spend on what you consume. Subscribers can avail of prepaid mobile data and save themselves from unexpected fees at the end of the month.
If you need enterprise mobility but you’re on a budget, you can use a mobile loading platform and disburse bulk prepaid credits to your employees. Millennials are more discerning about their choices, giving them something that they can actually use, is a practical incentive.
As a business you’re definitely going to have a millennial employee and target audience – they take up more than half of the workforce in the Philippines and the country’s biggest spenders. It’s very important to consider how they want to communicate.
Have your own mobile loading tool and empower your mobile workforce and instantly connect with your target audience. No installation required.